Not Born This Way brand was birthed out of our gym, Iron Legion Strength Co. 

Our gym's message has always been one of the beautiful juxtaposition of badassery and kindness. 

We believe in the idea that having a big heart is just as important as having big biceps. 

When the phrase Lift Heavy Be Kind came to us after a conversation with a client, we knew we had something there. 

What we didn’t know was that this slogan would come to define our gym and our brand. 

Our best selling tee shirt became the words we choose to live by. 

Over the years we began to recognize that the entire lifting community responded positively to our various messages of strength and empowerment. 

In 2020, when the gym was shutdown due to the pandemic, Not Born This Way brand apparel company was born. 

After a short shutdown, the Iron Legion was back in business and it and Not Born This Way brand are here to stay! 


It will take a couple of weeks to receive your order.

Here’s why:

All of our items are screenprinted by hand for a top quality, long-lasting print.

Our shirts are printed on very high quality tees so they will hold their fit and size for years.

As a partnership of two small family businesses, Not Born This Way and our friends at Resurgam Print Co., we don’t carry inventory so that we can offer multiple designs, styles and colors all the time, .

We custom print our items each week.

No cheap heat press printing; no inexpensive, stiff tees that shrink two sizes the first time you dry them.

Every piece on this site is a top quality, hand printed, small family business product and we are proud to design for you, to create for you and to serve you to the best of our ability. 

Thank you for believing in us and supporting our mission. 

YOU are Not Born This Way brand.